This is the original 2009 version of this handbook and quite a few parts are outdated. There is a new version available at Developer-Advocacy.com if you want to get more up-to-date information
Deliver a talk or workshop
Once you got invited to speak, got your facts right and prepared for all kind of technical failure you can think about delivering your talk or workshop. This is where you need to make sure you do things really right as data is one thing but data being delivered in an engaging manner is so much more powerful.
Fact: There are no bad students or a bad audience – just bad workshops and talks. Your mood, dedication and enthusiasm do become those of the audience – if you are not happy, they won't be happy.
Public speaking is an art and there are a lot of tricks you can learn from acting or other forms of performing, but in the end all it boils down to is being prepared and happy to do what needs to be done. Someone has to tell all these people about the cool things you want to talk about – and if you don't do it some sales guy will. There are a few things to think about when delivering your materials:
You will find dozens of books and videos on how to be a great presenter – however nothing makes you a better presenter than being who you are.
You should not have to play a role or dress up. If you believe in what you do, you will be great. Your best asset is confidence.
Confidence does not come naturally but it will get easier the more you present. Prepare your materials and expect everything to go wrong and there won't be any bad surprises.
If things go wrong – and they will – take them in stride. Say flat out when you made a mistake and get on with it. One of the main things to do is to give the audience the impression that whilst you are an expert you still are a human being, prone to error just like everybody else in the audience is.
All of what you do as an evangelist is about communication.
You are a sender that brings a message to the audience but you are also a receiver that brings the issues, concerns and ideas from the outside world back to the company.
If you give a talk tell people that it is OK to ask questions. Make space in your presentations for that. Stop after a complex part of the talk and ask the audience if all of that was understandable or if you should repeat some detail. Ask them questions and have small presents for people who answer.
Tip: It is generally a good idea to ask the audience questions from time to time. Ask them what they do (show of hands) and if they had experience with the product already and so on. This will give you an idea how to pace the rest of the talk but also makes people feel that they participate and keeps them from nodding off.
People should have the chance to concentrate on what you are saying and shouldn't feel that they have to jot things down to keep up.
- Have a URL where they can download your information afterwards and show this as one of the first slides.
- Have all the links in a presentation as a tag on delicious (or any other social bookmarking site).
- Say upfront what you will cover and what they will get out of it .
Making people guess makes them feel uneasy and that is not what people should feel like when they listen to you
Plan time for and own the questions and answers
Plan for time for a Ã¢â‚¬Å“Questions and AnswersÃ¢â‚¬Â session after your talk (most conference organisers will do that anyways – but be generous). These sessions allow people to ask exactly what they need answered and go back and have a go at solving their problems immediately.
One thing that is very important is that you need to be in control of the Q&A. A lot of times you will have people who donÃ¢â‚¬â„¢t ask questions but profile themselves instead. Deal with that accordingly – and swiftly. People will have real questions that need answering.
Tip: If you find a person in the audience that talks for a minute about their skills before asking a question cut in. Ask the person for their name and single them out as an expert. Ã¢â‚¬Å“Great, Steve here knows a lot about issue XYZ, so during the break you can ask him about issues dealing with this. Steve, let's collect some of the questions around this and work through them later together.Ã¢â‚¬Â That way you gave Steve a chance to deliver his knowledge, made him feel a million dollars and another person has a chance to ask a real, burning question.
Be honest and real
If you donÃ¢â‚¬â„¢t know an answer – do not speculate.
Instead a great message to give is to ask the audience if someone knows. Normally there are other speakers or Ã¢â‚¬Å“silent expertsÃ¢â‚¬Â in the audience that can help you out. That way you show that you are open to learn, too - and the stigma of the Ã¢â‚¬Å“arrogant speakerÃ¢â‚¬Â is broken.
If there is no answer offer to investigate further and swap contact details with the person who asked the question. There is no harm in not knowing something. There is harm in lying though.
Follow up communication
Whatever you do – it is important to cuddle afterwards.
In the case of a presentation this means that you should make sure you email everyone who gave you a business card (which can become time consuming but is something you can do on a train).
Tip: Make sure to blog, upload recordings, photos and slides as soon as possible. This shows respect to those who came to see you talk, and invites those who missed it.
Have contact options available after your talk (normally on the last slide) – email, twitter name and so on. The best plan is to have communication channels for that that are not your company mail or IM name you use at work. For starters this allows you to be more selective in answering but more importantly giving out company communication channels to anyone can be a security risk.